Yatrik Bodhe

Independent Project — Solo, AI-Native Build

• Conceived, designed, and built InstaBrand solo — a WhatsApp-native tool for Tier 2/3 Indian small businesses to generate on-brand festival posters in under 30 seconds, without a designer or Canva.
• Directed end-to-end architecture and AI-driven build using Claude and Lovable, integrating Razorpay, Supabase, Resend, and a Gemini + GPT-image-2 image pipeline into a production system with real payments.
• Owned product strategy, UX, and GTM — validating the problem with users, defining the value proposition, and designing a zero-skill onboarding and generation flow, including a text-based logo generator with Hindi/Marathi script detection.

• Lead UX for a multi-product Smart City Suite, shaping roadmap, positioning, and experience strategy across business units in partnership with product, engineering, sales, and solution architects. Strengthening the overall platform proposition: designed a mission-critical emergency response module.
• Contributed to defining a new suite offering for an adjacent market and led UX for building out the product (from early concepts to testing and validation and delivering dev-ready designs, including creation of a full-scale design system). Partner with cross-functional teams on customer-facing discovery workshops, solution design for major enterprise deals (~$3M and ~$4M), contributing UX for proposals, demos, and deal-specific configurations that strengthen the platform story. Operational impact: reducing time-to-detect issues by ~30% and cutting downtime by ~10% by making AI-driven insights clear and actionable.
• Manage and mentor a team of 3 designers — including hiring and performance reviews — while operating within a matrixed org structure, establishing scalable UX practices across the group.

• Led the launch of push notifications for mobile apps, defining opt-in flows to drive engagement.
• Led merchant (seller) onboarding redesign with the New Partner Acquisition team to cut a 47-day average approval time — covering discovery, concept design, journey/UI design, and usability testing — driving a 40% uplift in decisions per review and a 25% reduction in time-to-decision.
• Worked alongside a Principal Designer to build and launch a new cross-platform design system, playing a critical role in its design and rollout.

• Brought in post-launch to turn around HelloFresh Extras after poor early uptake, running user testing and diagnostic research to identify the core issues. Redesigned the upsell journey and ran A/B tests, nearly tripling uptake within a quarter (from ~2% to ~8%).
• Helped launch a limited-time meal-kit boxes experience — consumer-facing webpages plus an internal tool letting marketing and culinary teams launch boxes without dedicated engineering support each time — more than doubling boxes launched in the first year and directly lifting company revenue.
• Actively involved in Voice of Customer initiatives, grounding design decisions in continuous user feedback and performance data.

• Designed a mindfulness and behavioural intervention mobile app focused on employee wellbeing.
• Designed an analytics-driven feedback dashboard for organisational insights.
• Worked in an Agile/Scrum environment, collaborating closely with product and data teams.
• Also supported brand and communication design for the product ecosystem.

• Led end-to-end brand identity systems for hospitality and public-facing clients.
• Integrated brand strategy, visual language, and execution across touchpoints.

• Delivered branding, communication, and visual identity projects for hospitality, lifestyle, and corporate clients.
• Built strong foundations in visual systems, typography, and design craft that continue to inform product work.